B2B Marketing Metrics

1. Lead generation: Measuring the number of leads generated through marketing efforts.

2. Conversion rates: Tracking the percentage of leads that convert into customers.

3. Customer acquisition cost (CAC): Calculating the cost of acquiring a new customer.

4. Customer lifetime value (CLV): Estimating the total value of a customer over their lifetime.

5. Return on investment (ROI): Measuring the return on investment for marketing efforts.