1. Content marketing: Creating valuable content to attract and engage with potential customers.
2. Account-based marketing: Targeting specific accounts and decision-makers with personalized content and messaging.
3. Email marketing: Building relationships with customers and prospects through targeted email campaigns.
4. Social media marketing: Leveraging social media platforms to build brand awareness, engage with customers, and generate leads.
5. Trade shows and events: Participating in industry events to showcase products or services and build relationships with potential customers.