B2C Marketing Metrics

1. Conversion rates: Tracking the percentage of website visitors who make a purchase.

2. Average order value (AOV): Calculating the average amount spent by customers in a single transaction.

3. Customer acquisition cost (CAC): Calculating the cost of acquiring a new customer.

4. Customer retention rate: Tracking the percentage of customers who return to make repeat purchases.

5. Return on investment (ROI): Measuring the return on investment for marketing efforts.