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Characteristics of B2B Marketing

Characteristics of B2B Marketing

1. Longer sales cycles: B2B sales often involve a longer decision-making process.

2. Higher-value transactions: B2B transactions typically involve larger sums of money.

3. More complex buying decisions: B2B purchases often require input from multiple stakeholders.

4. Stronger relationships: B2B marketing emphasizes building strong, long-term relationships with customers.