Characteristics of B2C Marketing

1. Shorter sales cycles: B2C sales often involve a shorter decision-making process.

2. Lower-value transactions: B2C transactions typically involve smaller sums of money.

3. Emotional purchasing decisions: B2C purchases are often driven by emotions, such as desire, convenience, or nostalgia.

4. Stronger focus on branding: B2C marketing emphasizes building a strong brand identity and creating an emotional connection with customers.